Craft Beer Wants to Be Less Filling, Taste GreatAugust 3, 2013
In the increasingly crowded field of craft beers, new brews are trying to stand out not for hops or bold flavors — but because they’re highly drinkable, tastier versions of Budweiser or Miller.
This week, Redhook Brewery, based in Washington State, launched what it calls a Game Changer. Quite literally, that’s the name of the new brew, a pale ale that’s been freshly put on tap at 925 U.S. locations of the Buffalo Wild Wings chain. For now Game Changer is only available on tap, not at retail locations, so there’s an air of exclusivity about it at Buffalo Wild Wings. The price point is expected to be a little higher than a mass-produced domestic beer, and slightly cheaper than a high-end craft beer. In terms of flavor, Game Changer is supposed to pair well with spicy wings and sports on TV. And what kind of beer does that?
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