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Barenjager Announces One Week Left for Entrants

August 19, 2011

Barenjager Announces One Week Left for Cocktail Entries


Only ONE more week to enter the Second Annual National Barenjager Honey Liqueur Competition! All entrants must submit their original Barenjager Cocktail by August 22 to compete for an all-expense paid trip for two to Oktoberfest 2011 in Munich, Germany, and $1,000 in cash to sweeten the deal. With an A-list lineup of celebrity judges and this amazing grand prize, contestants are encouraged to fight for their honey using bar-smarts and creativity.

The panel of judges includes five nationally acclaimed industry mentors: Dushan Zaric of Employees Only & Macao Trading Co., “King Cocktail” and master mixologist Dale DeGroff, acclaimed spirits writer and mixologist David Wondrich, Todd Richman — corporate mixologist at Sidney Frank Importing Company, Inc., and famed bar talent Aisha Sharpe of Contemporary Cocktails, Inc.

These esteemed judges will score all submissions prior to selecting the top 6 recipes to move on to the final round. Finalists will mix off at a private event at the bar downstairs at Andaz 5th Avenue for media and industry heavyweights this September 19th in New York City.

This year’s competition also coincides with Bärenjäger’s release of its new premium packaging next month — a more contemporary homage to the spirit’s unique history and lore. The new packaging reflects Bärenjäger’s premium position and embodies the brand’s unique personality and character. All cocktail submissions should aim to reflect these same qualities.

To enter the competition, Bartenders must visit www.barenjagerhoney.com and complete the online registration form by August 22, 2011. Must be at least 21 years of age to enter. No purchase necessary. The official rules and regulations can also be found on this site.


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