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Bacardi OakHeart Toasts Launch with "OakHeart Challenge"

September 14, 2011


Bacardi OakHeartCORAL GABLES, Fla. -- Toast it. Taste it. Are you ready for "The Challenge?" On Sept. 15, Bacardi – the world's favorite and best-selling premium rum, as well as the world's most awarded rum – will kick-off recently introduced Bacardi OakHeart spiced rum in bars across the country through the "Bacardi OakHeart Challenge," a program designed to bring the brand to life through a series of nationwide events.

The "OakHeart Challenge" encourages spiced rum fans to collectively try this new and flavorful Bacardi spiced rum neat, over ice or with cola while they taste and toast what the spirit represents – strength, adventure and authenticity of character.Bacardi hopes to bring together more than 25,000 consumers to experience this smooth spiced rum – on the same day, at the same time, in bars across the country. Select markets hosting "OakHeart Challenge" events include: Arkansas, Delaware, Florida, Illinois, Iowa, Kansas, Missouri, New York, Nevada, Pennsylvania, South Carolina, Washington D.C. and Wisconsin.

More information about the "OakHeart Challenge" and an interactive map displaying participating venues can be found at facebook.com/bacardi.

"Bacardi OakHeart is a spiced rum backed by the credentials of a family and a brand that created modern rum in 1862," said Toby Whitmoyer, Vice President and Brand Managing Director, rums category, Bacardi U.S.A., Inc. "Bacardi OakHeart was created to bring together a new generation of rum drinkers (21+) – a generation that lives for freedom and spontaneity. We have high expectations for the nationwide Bacardi 'OakHeart Challenge' on Sept. 15 and are confident consumers will enjoy this amazing spirit and make OakHeart their new spiced rum of choice."

Bacardi OakHeart (70 proof/35 percent ABV) is created with the finest amber Bacardi rums mellowed in charred American white oak barrels for 1-3 years. Choice spices such as maple, cinnamon, nutmeg, honey, and vanilla are added to the rum which is then filtered through a proprietary process. The result is a bold, spiced rum straight from the heart of charred oak barrels for a hint of smokiness and a unique, velvet-like smoothness.Bacardi  OakHeart tastes great straight or combined with cola and served over ice in a chilled stein glass.

Bacardi OakHeart is available nationwide at a suggested retail price ranging from $12.99 to $15.99 for a 750-ml bottle.


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