Alejandra Peña Joins Castle Brands Inc.September 8, 2011
NEW YORK, NY - Castle Brands Inc., a developer and international marketer of premium beverage alcohol brands, announced that Ms. Alejandra Peña has joined the company as Senior Vice President - Marketing and Brand Director of Pallini.
She will be responsible for the marketing of all of the company's brands globally. She also will have direct responsibility for overseeing the marketing of Pallini liqueurs in the United States.
Ms. Peña brings to Castle Brands 15 years experience in strategy, brand development and marketing in the spirits and wine industry. Prior to joining Castle Brands, Ms. Peña most recently served as Marketing Vice President for Liqueurs and Spirits for Remy Cointreau USA, where she was responsible for the marketing of Cointreau Liqueur and Mount Gay Rum in addition to other brands. Earlier in her career, she was employed with Banfi and served as Marketing Director of Italian Estate Wines. Alejandra started her career as a strategic consultant and is fluent in English, Spanish and Italian.
John S. Glover, the Company's Chief Operating Officer, commented, "We are pleased to welcome Alejandra to Castle Brands. Her skills and experience in important positions in the spirits and wine industry will be invaluable to Castle Brands as the Company looks to expand brand development and marketing initiatives for its exciting portfolio of products."