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901 Tequila to Sponsor Free Concert in NYC to Celebrate National 901 Day on 9/01

August 24, 2011


ST. LOUIS -- In celebration of National 901 Day on 9/01, 901 Silver Tequila is planning to give fans a free concert co-hosted by 901 President Kevin Ruder and 901 CEO and Founder Justin Timberlake. This event is part of the largest-ever national promotion in support of the annual day celebrating the 901 Tequila brand's namesake. In addition to sponsoring a FreeSol concert at Irving Plaza in New York City on 9/01 at 9:01 p.m, over 500 901 Tequila accounts throughout the U.S. will be hosting celebratory events where consumers will toast National 901 Day at 9:01 p.m.

The National 901 Day celebration will feature a special performance by FreeSol. Their debut album No Rules will be released on Tennman Records/Interscope October 11. FreeSol is a progressive and unique hip-hop, rock, and soul infused band from Memphis, Tennessee. Production on the record includes: Timbaland, Jim Jonsin, Mike Elizondo, and The Y's. No Rules was Executive Produced by Justin Timberlake. The video for the band's first single, "Hoodies On, Hats Low," prominently features 901 Silver Tequila – http://youtu.be/HLgX7f-eFAo.

The brand will also unveil new 901 Silver Tequila signature cocktails created by Denver Mixologist Sean Kenyon including:

901 Strawberry Smash

2 oz. 901 Silver Tequila
3/8 lime (1 med lime cut in to eighths, 3 pieces)
1 Strawberry (stemmed, cut in half)
1/2 oz. - 1 oz. simple syrup to taste

In a mixing glass, muddle limes with sugar & strawberry. Add 901, ice and shake. Dump entire contents into an old fashioned glass. Garnish with a strawberry slice.

Notes: 901 Silver Tequila plays on a traditional Caipirinha. 901 brings some peppery spiciness to the cocktail.

901 Smoked Peach

1 1/2 oz. 901 Silver Tequila
3/4 oz. peach liqueur
1 oz. fresh lemon Juice
1/4 oz. Los Amantes Mezcal

Shake all ingredients with ice. Strain into a collins glass over fresh ice. Garnish with a peach slice if available or lemon wheel.

Notes: 901 Silver Tequila plays beautifully with peach and the light smoke of mezcal.

Fans interested in attending the National 901 Day concert should arrive early on 9/01. Doors will open at 9:01 p.m. Entry will be first come, first served. Guests must be 21 to enter.

To achieve a superior level of quality and expression, 901 Silver Tequila is made using only 100% Blue Weber Agave. Unlike many tequilas, it is triple-distilled using the most innovative distillation methods available for extraordinary tequila. Perfected through three generations of craftsmanship and more than 60 years of experience, 901 Silver Tequila is hand-crafted in small batches to achieve the highest standards and finest expression of tequila. Deftly balanced, it delivers a fruity nose and finishes with subtle hints of agave and exceptional smoothness.

Visit www.901.com to learn more about 901 Silver Tequila. Find it on Facebook at www.facebook.com/901Tequila and Twitter at @901Silver.


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