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9 Group Introduces Scarlet to Las Vegas this December at Palms Casino Resort

November 29, 2012 By: Nightclub & Bar


This December, 9Group Las Vegas brings a new sophisticated bar with an elaborate mixology program created by Francesco Lafranconi to Palms Casino Resort with the opening of Scarlet. Scarlet will provide an intimate atmosphere and a select libation menu featuring top-shelf liquors, unique infused spirits, exclusive signature cocktails and much more.

“We’re excited to add another distinct concept to our collection of venues at Palms,” said Bronson Olimpieri, 9Group’s Vice President and General Manager. “Scarlet’s stylish vibe and unmatched offerings from Francesco are unlike anything seen at Palms before and will reflect the resort’s reenergizing transformation.”

Francesco Lafranconi is one of the world’s most notable mixologists. Currently the Executive Director of Mixology and Spirits Educator for Southern Wine and Spirits of Nevada, Lafranconi also will oversee all the creative and exclusive cocktail culture at Scarlet. His distinguished career includes tenures at the helm of some of the world’s leading hotel bars with The Gleneagles in Scotland; The Palace Hotel in Gstaadt, Switzerland; The Intercontinental Hotel in Cologne, Germany; and Harry’s Bar and Hotel Cipriani in Venice, Italy. Lafranconi also has won many of the world’s most prestigious cocktail competitions including the Bacardi-Martini Grand Prix World Final, J.White Course in Singapore and many high-profile print awards including the Bartender Hall of Fame Award from Bartender’s Magazine, the Raising the Bar Award from Cheers Magazine, Mixologist of the Year Award from Nightclub and Bar Magazine and Spirit Professional of the Year from Santé Magazine.

The 200-square-foot Scarlet will be open nightly, providing a unique and special scene allowing guests to indulge in high-end beverage offerings in an intimate space adorned with sultry red accents, vibrantly contemporary lounging and chic décor. Delivering a speakeasy feel, Scarlet is subtly tucked away on Palms’ casino floor, transforming the former Stuff Store location. The Scarlet addition is part of the $50 million first phase of the storied resort’s transformation.


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