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42BELOW Vodka Encourages Everyone to Celebrate National Coming Out Day

October 7, 2011


CORAL GABLES, Fla. -- As the world's most awarded vodka, 42BELOW knows a little something about PRIDE. See, 42BELOW is also a proud supporter of those with PRIDE – no matter how you like it. Whether you're lesbian, gay, bisexual, transgender, straight, a Kiwi, a Yankee or somewhere in between, 42BELOW Vodka stands to support those with PRIDE from the 42nd parallel to 42nd and Broadway.

In honor of National Coming Out Day on Oct. 11, the internationally-observed civil awareness and support day for "coming out," 42BELOW will donate $1 for every 'Like' it receives on its Facebook page at facebook.com/42BelowVodka from Oct. 7 to Oct. 14 to the National Gay and Lesbian Task Force up to a total potential donation of $10,000. The National Gay and Lesbian Task Force promotes civil rights for gay, lesbian, bisexual and transgendered people and is a leading national voice on a variety of issues critical to the full LGBT community.

42BELOW vodka asks those with PRIDE, age 21 or older, to log-on and PRIDE-up by 'Liking' 42BELOW on Facebook and we'll donate. Those feeling extra supportive can "donate" their Facebook status by updating to read "I support you – no matter how you like it."

"42BELOW is honored to work with a great organization like the National Gay and Lesbian Task Force in recognition of this important day," says Joe Metevier, brand director, 42BELOW Vodka. "We will continue to be a proud supporter and ally of the LGBT community and we hope the 'Likes' roll in over the next week to help raise awareness and funds for LGBT equality."

Once people have point and clicked to show their support, we invite everyone of legal drinking age to join 42BELOW in raising a glass on National Coming Out Day and saluting those with PRIDE by sipping a tasty libation – the 42BELOW Any Way You "Like" It.

42BELOW Any Way You 'Like' It

1 part 42BELOW Passionfruit Flavored Vodka
3 parts cranberry juice
2 parts pineapple juice
Garnish: lime wedge

Fill a highball glass with ice, add 42BELOW Passionfruit and juices. Stir, garnish with a lime wedge and serve with PRIDE.

Of course, please 'Like' responsibly. Must be 21 years of age or older to 'Like' 42BELOW on Facebook. For more extremely 'likable' cocktail recipes, check out http://42Below.com.


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