TouchTunes Interactive Networks Names Christian McMahan New Chief Marketing OfficerJanuary 18, 2011
NEW YORK – January 18, 2011 – TouchTunes Interactive Networks, the largest interactive out-of-home entertainment network in North America, has named Christian McMahan as its new Chief Marketing Officer. Based in New York, McMahan will spearhead marketing strategies, communications and consumer engagement for the company. He will report directly to Steve Brecher, Chief Operating Officer of TouchTunes Interactive Networks.
McMahan previously served as Chief Marketing Officer for Heineken USA, where he was responsible for developing long term growth strategies for the company’s English, Dutch and Mexican portfolios. He oversaw the execution of marketing platforms and programming for each brand and led an industry-leading push toward digital and social media.
“Christian is a dynamic executive whose expertise building global brands will make him a key player in raising the bar for our company,” Brecher said. “As consumers become more aware of and engaged with the TouchTunes network, Christian will help create and manage impactful communications programs between our brand and key audiences.”
TouchTunes programs content on more than 48,000 jukebox and television screens across North America and its interactive platforms attract millions of transactions every day. Through its two networks, TouchTunes Digital Jukeboxes and TouchTunesTV screens, the company holds an unmatched presence in the bar arena, reaching and engaging the coveted, tech-savvy 21-35 age demographic.
“I am thrilled to be joining the cutting-edge team at TouchTunes where I can combine my long time passion for music and technology,” McMahan said. “I look forward to contributing to the significant growth and evolution of the company while also sharing the strategic vision that the leadership has for the future.”
McMahan brings years of senior-level executive experience in the global spirits industry. Prior to his work at Heineken USA, McMahan served as Vice President of Marketing for Diageo North America as well as Brand Director for the Smirnoff and Captain Morgan brands. His extensive background in marketing also includes work at the Boston Beer Company, brewers of Sam Adams. McMahan is a graduate of the University of Massachusetts at Amherst and currently sits on the board of directors of the International Rett Syndrome Foundation.