The fourth annual VIBE (Very Important Beverage Executive) Conference announces nominations are now being accepted for the 2013 VIBE Vista Awards which will be presented March 20th in Las Vegas. VIBE, scheduled March 20-21, 2013, is the on-premise beverage industry’s exclusive gathering for top-tier chain beverage executives.
Companies are judged on creating positive initiatives that spark beverage sales, innovations that contribute to operational efficiencies and training and service programs that lead to the highest quality standards and operational practices. The Awards recognize the creation, training, execution, management, and on-going positive results of an on-premise national chain company’s corporate beverage program. The overall program must result in guest satisfaction and increased beverage sales.
The Awards recognize excellence in two distinct categories:
- Chains and Multi-Concepts
- Hotels, Casinos and Cruise Lines
Within each category, the Awards honor the best programs in spirits, wine, beer, adult alcohol-free, menus, events and promotions, and responsible alcohol service. To ensure objectivity and un-biased professional review the 2013 VIBE Awards Program, VIBE has developed a relationship with the Adult Beverage Program at Johnson & Wales University to oversee the judging. Judges will be selected from a wide range of proven Beverage Professionals and Consultants. All judging is done against a specific set of criteria clearly outlined in the entry application. No judge may place a vote for an entry from their own company, one that they have worked on as a consultant, or is submitted by a client. A supplier judge may not vote in a category that has an entry using their product. Previous winners include:
Best Spirits Program
Chain and Multi-Concept Restaurants, sponsored by William Grant & Sons
Fleming's Prime Steakhouse & Wine Bar and Ruby Tuesday
Hotels, Cruise Lines and Casinos, sponsored by Bacardi USA
Omni Hotels & Resorts
Best Wine Program
Chain and Multi-Concept Restaurants, sponsored by Constellation Wines U.S.
Morton’s The Steakhouse
Hotels, Cruise Lines and Casinos, sponsored by E. & J. Gallo Winery
Walt Disney Parks & Resorts
Best Beer Program
Chain and Multi-Concept Restaurants, sponsored by Crown Imports LLC
Buffalo Wild Wings
Hotels, Cruise Lines and Casinos, sponsored by MillerCoors
Caesars Entertainment/O'Sheas Casino
Best Adult Alcohol-Free Program
Chain and Multi-Concept Restaurants, sponsored by Monin Gourmet Flavorings
Red Robin Gourmet Burgers
Hotels, Cruise Lines and Casinos, sponsored by Monin Gourmet Flavorings
LXR-Luxury Resorts &Hotels
Best Responsible Alcohol Service Program
Chain and Multi-Concept Restaurants, sponsored by the National Restaurant Association:
Best Special Event
Chain and Multi-Concept Restaurants, sponsored by The Boston Beer Co.
Hotels, Cruise Lines and Casinos, sponsored by Finest Call
JW Marriott Camelback Inn
Entries for the 2013 Awards must be submitted by September 14, 2012. Entry forms and details are available at www.vibeconference.com
VIBE is the on-premise beverage industry’s exclusive gathering for top-tier chain beverage executives. In general sessions and interactive workshops, VIBE presents educational forums and discussions about the industry’s most pressing issues and opportunities, as well as executive business information from the country’s leading authorities. At networking events attendees see, sip, and savor on-trend beverages, including the best wines, beers, spirits, and alcohol-free choices. VIBE takes place annually in March in Las Vegas, Nevada. VIBE is owned by Questex Media Group, LLC and managed by Weiss Foodservice Visions and BSI Conferences.