AUSTIN, Texas, Feb. 8, 2011 /PRNewswire/ -- Celebrating its American heritage and Texas roots, Tito's Handmade Vodka has made it official by becoming the first and only spirit brand to be Made in USA Certified. After working closely with the team at Made in USA Certified through a rigorous audit, Tito's is very proud to announce this new certification.
"Now, more than ever, it's important that people are given tools to make informed decisions when they spend their money," says Nicole Portwood, Brand Manager. "By becoming officially Made in USA Certified, we are able to assure our customers that when they support Tito's Handmade Vodka, they are supporting a 100% American company as well as the economy here at home."
Not only is Tito's Handmade Vodka a truly American brand, but it consistently beats the giant imports in taste tests and reviews, so consumers can count on exceptional quality at a reasonable price.
Tito Beveridge, founder and master distiller, is a firm believer in the American dream. "I am proud that there is still opportunity in America for those that follow their dreams and are willing to work very hard to achieve them," says Tito. After many years and many career paths including oil man and mortgage broker, Tito found something he loved to do that married his scientific skills with his love for nightlife and celebrating with friends. In 1997, he obtained the first permit to distill in Texas history. He worked day and night in his one-man one-room distillery, cooking vodka, catching some sleep here and there on the cot near the still. Without investors or much of a budget, he rolled the dice on his dream, running up as many credit cards as they would give him (19 total in the end). He slowly built a small team, some of whom cared so much that they worked for free in the beginning. Eventually things started to fall into place, despite the trials of being a one-man one-brand vodka in a business dominated by corporate giants.
Fourteens years later, Tito's Handmade Vodka is available in all 50 states and continues to grow as more people find out and share this American brand with friends and family. Every drop is still distilled and bottled on the same land in Austin, TX and Tito is at the distillery almost every day, tasting and tweaking batches to make sure only the purest, best tasting vodka goes into his bottles.