Spanning the Nation: East Coast Clubs Make Their Mark in Vegas

On a cold, rainy night in 2002, I met up with Jason Strauss, a promoter, who had worked for me at New York City clubs Life and Spa and had great success at other venues, including Suite 16 and Eugene’s. At the time, his crowd included mostly friends and friends of friends gathered in his journey through schools, such as Manhattan’s Dalton School and Riverdale High School, where he was captain of his football team, as well as Boston University in Massachusetts.

Today, Strauss is a partner at TAO/Strategic Group, one of the biggest players in the land. The group operates Nightclub & Bar’s 2012 Las Vegas Mega-Club of the Year and No. 1 on the Top 100 list, Marquee Nightclub & Dayclub, which grossed $70-80 million in 2011; the Top 100’s No. 3 venue, Las Vegas’ TAO Nightclub, grossing $60-70 million in 2011; No. 10 LAVO Nightclub NYC at $25-35 million; and No. 12 LAVO LV at $25-35 million.

Jason Strauss and Noah Tepperberg

Jason Strauss and Noah Tepperberg, prior to the opening of Marquee Nightclub & Dayclub at The Cosmopolitan in Las Vegas.