Southern Comfort is pleased to announce Wieden+Kennedy New York has been selected as the new agency of record for the brand’s global marketing communication services across all traditional, digital and emerging media channels.
The first campaign from the new partnership, entitled “Whatever’s Comfortable,” launches digitally via Southern Comfort’s online communities on Facebook and YouTube August 1. The campaign, much like the brand, was created to celebrate and inspire the awesome attitude of people who are completely comfortable with themselves. In “Beach,” the launch spot for the campaign, we are captivated by a man who owns his self-comfortableness so completely as he walks casually down the beach. The new work begins airing on national television on Aug 5, with an exclusive two week run of :60 second spots – the first ever in the brand’s history.
“We are thrilled to welcome Wieden+Kennedy into the Southern Comfort family,” said Mark Bacon, SVP, Managing Director, Southern Comfort. “Wieden+Kennedy’s global perspective, passion and insight will enable us to build equity with our core consumer and ensure Southern Comfort meets its ambitious growth objectives. We look forward to collaborating with them for years to come to share our brand’s great heritage with consumers.”
"We are really excited to have the opportunity to work with such an iconic brand like Southern Comfort,” said Neal Arthur, Managing Director of Wieden+Kennedy New York. “We are proud of the work produced together already, and look forward to the future of this great partnership.”