Social media isn’t just a powerful tool for large, corporate-run businesses, but also a great instrument for small to medium-sized businesses hoping to keep and expand their clientele base. Whether you’re looking to use, or looking to perfect your use of, Twitter, Facebook, Instagram, Pinterest, Tumblr or Google+, there are a few hard-and-fast rules to follow.
1. Coupons, Discounts and Competitions
People love a good coupon, discount or competition especially if they get something out of it!
The New Jersey-based company Let’s Yo Yogurt has a weekly “Let’s YO Fan of the Week” Facebook contest, asking customers to take photos of themselves with their favorite yogurt creation and post it on Facebook. Other fans can then vote for their favorite photo and the person with the most votes gets a week’s worth of yogurt for free. This is a great visual campaign and competition for Let’s Yo Yogurt, and one that can be adapted to almost any restaurant or food business.
2. Visual Campaigns
Visuals are an important component of a sound social media strategy, and lucky for you, most social media platforms support both video and photo. For businesses geared towards the restaurant and food industries, food photography is a great way to ramp up any social media campaign. People love to look at pictures, especially of food and drinks!
Visual campaigns can also involve your customers. You could, for instance, ask your fans to share a photo of their favorite meal at your restaurant on Facebook or Instagram; or do something similar to Let’s Yo Yogurt’s competition.
3. Sales Data
Look to your sales data to see how your social media platforms benefit your sales. More and more people are purchasing products because of social media interactions, such as their friends recommending a product they tried or “like” a page rather than going through the conventional online channels.
Facebook, for instance, has its own customer insights page, which shows your total reach per post, as well as the number of people talking about each individual post. Use these analytics to your advantage – customize your social media campaigns to your consumers’ preferences and interests. That way you’ll actually be speaking to your customers’ needs.
Crowdsourcing is a term you should definitely get familiar with, if you aren’t already. Crowdsourcing means to acquire information by recruiting the services of multiple people, either paid or unpaid, and usually through the Internet.
For instance, if you’re trying to make a decision about product packaging but just don’t know which way to go look to your fans. Post an inquiry on Facebook, asking your fans their opinion. Crowdsourcing in this manner will do two things: directly involve your clientele with your company and help to develop personal relationships with your customers.
If you don’t know where to start with your business’ social media campaign or need a fresh approach, then start with these hard and fast rules. The more you understand your clientele’s needs and wants, then the better your social media campaigns will become and the more products you will sell!
For a Free Social Media Assessment contact Dave Dronkers at
www.bevexcel.com or call (949) 254-5084.