From The Sacramento Bee:
Bacardi Limited, the world's largest privately-owned spirits company, declared today that 2012 will be its most innovative year since the creation of Bacardi rum in 1862. Throughout the year, Bacardi will host one-of-a-kind birthday parties, launch special promotions featuring 100 years of ground-breaking advertising, introduce a $2,000 limited-edition decanter of rare Bacardi rum, offer travel retail exclusives and commemorative gifts, and much more for consumers to come together and share in the excitement.
"The passion and entrepreneurial spirit shown by my great-great grandfather in Santiago de Cuba a century and a half ago gave birth to exceptional rum that would change the spirits industry forever," said Facundo L. Bacardi,Limited Chairman and fifth-generation family member. "These qualities remain key to our phenomenal success and position today as the world's favorite and most awarded rum brand, with more than 400 awards to date."
was founded in Santiago de Cuba on February 4, 1862, when Don Facundo Bacardi Masso purchased a small distillery. After years of experimenting, Bacardi revolutionized the spirits industry by adding steps never before used in rum-making. He selected high quality blackstrap sugarcane molasses, isolated a special strain of yeast (still used today), filtered, mellowed his rums in American white oak barrels, and then blended them to create the perfect taste. The smooth, light-bodied spirit he created, as opposed to the harsh "fire water" of the time, was Bacardi - the world's first premium rum and the first mixable rum – helping usher in a cocktail culture that thrives today. The artful Maestros de Ron (Master Blenders) continue to follow the same exacting standards set forth by Don Facundo.
"For the past 150 years,— as a family, Company and brand — has brought people together through legendary parties and great-tasting cocktails. Visit any bar, club or restaurant almost anywhere in the world, and the impact has made on the spirits industry is crystal-clear," said Seamus McBride, Limited President and Chief Executive Officer. "It's incredible to see how a one-brand company founded 150 years ago has grown into the third-largest spirits company in the world with an enviable portfolio of iconic spirits including GREY GOOSE vodka, BOMBAY SAPPHIRE gin, DEWAR'S Blended Scotch whisky, MARTINI vermouth, ERISTOFF vodka and CAZADORES 100% blue agave tequila."
Parties, Parties, Parties!
, Latin America, Asia-Pacific and the Middle East starting February 4. On February 4, Rolling Stone magazine will honor in Indianapolis the day before "the big game," the most anticipated American football game in the U.S., with a "super" birthday party. In addition, is thrilled to be partnering with celebrities and trendsetters in cities around the world who will throw their own events to wish rum happy birthday.150th birthday parties around the world will feature award-winning musical talent, top celebrities and other movers and shakers who, alongside consumers, will wish happy birthday. hosts the first 150th party on January 28, followed by Canada starting February 1, and the United States,
Guests will celebrate with legendary . Since its creation, rum has been enjoyed in more than 365 billion cocktails. That means every second of every day more than 200 cocktails are being served and enjoyed around the world!rum cocktails, some created more than 100 years ago, that continue to be among the most popular cocktails in the world – including the Original , the world's favorite cocktail with more than six million enjoyed every day; the Original ; the Authentic Mojito; and the
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