millercoors launches corporate responsibility web site
CHICAGO (November 17, 2009) – MillerCoors today announced a new addition to its corporate responsibility platform, a consumer Web site designed to educate and engage stakeholders and consumers on how MillerCoors is taking action and ways in which you can “Be Great.”
GreatBeerGreatResponsibility.com communicates MillerCoors corporate social responsibility initiatives and invites visitors to participate in responsibility efforts across three focus areas: environmental sustainability, alcohol responsibility and people and communities.
“The new Web site gives us a unique opportunity to connect with consumers who enjoy our great beers, and would like to learn more about the responsibility behind those brands,” said Cornell Boggs, chief responsibility and ethics officer for MillerCoors. “In addition, the site invites consumers to share in our action, by pledging to conserve water, plan ahead for a safe ride and contribute ideas that represent how big change starts with small steps.”
Earlier this year, MillerCoors launched Great Beer, Great Responsibility as its corporate responsibility platform, initially incorporating it as a responsibility tag into brand packaging and advertising, followed by the creation of Miller Lite and Coors Light advertising focused solely on recycling and the prevention of drunk driving.
MillerCoors has communicated its commitment to alcohol responsibility, environmental sustainability and people and communities as key focus areas for the corporation. The company’s progress against these areas and others and its goals for the future are outlined in a Sustainable Development Report, released earlier this year entitled, “From Grain to Glass” which can be found on www.GreatBeerGreatResponsibility.com.