‪E! Entertainment and Ciroc Vodka Present New Celebrity PSA to Kick Off 2010 Drive Safe Campaign

Los Angeles, CA, July 12, 2010 – E! Entertainment has partnered for the third consecutive year with CÎROC Ultra Premium Vodka for their Drive Safe campaign to promote responsible drinking and encourage people to make smart decisions after a night of partying to ensure a safe ride home.  The 2010 Drive Safe campaign, which features a new celebrity PSA spot, kicked off this week and will continue all summer long.  The multi-platform campaign began in 2008 when E! partnered with Sean “Diddy” Combs and CÎROC Vodka for a series of Drive Safe PSAs as part of the network’s pro-social “Play-A-Part” initiative.
‪The new :30 spot features the following celebrities: Marissa Miller, Ne-Yo, Kelly Rowland, Nick Cannon, Kim and Kourtney Kardashian, Kris Jenner, Kat Von D, Mel B, Bridget Marquardt, Robert Buckley, Jason Kennedy and Brittny & Lisa Gastineau.   The campaign highlights that while arriving in style is important and celebrating in style is even more important – finding a safe ride home is by far the most important. ‪
To view the spot, please go to: http://www.eonline.com/uberblog/b189056_hollywood_helps_you_get_home.html
‪Viewers are encouraged to text “DRIVESAFE” to 44264 from their wireless devices or log on to Eonline or Facebook.com/OfficialCiroc to receive taxi contact information in their area.