e! entertainment and ciroc vodka present new celebrity psa to kick off 2010 drive safe campaign
Los Angeles, CA, July 12, 2010 – E! Entertainment has partnered for the third consecutive year with CÎROC Ultra Premium Vodka for their Drive Safe campaign to promote responsible drinking and encourage people to make smart decisions after a night of partying to ensure a safe ride home. The 2010 Drive Safe campaign, which features a new celebrity PSA spot, kicked off this week and will continue all summer long. The multi-platform campaign began in 2008 when E! partnered with Sean “Diddy” Combs and CÎROC Vodka for a series of Drive Safe PSAs as part of the network’s pro-social “Play-A-Part” initiative.
The new :30 spot features the following celebrities: Marissa Miller, Ne-Yo, Kelly Rowland, Nick Cannon, Kim and Kourtney Kardashian, Kris Jenner, Kat Von D, Mel B, Bridget Marquardt, Robert Buckley, Jason Kennedy and Brittny & Lisa Gastineau. The campaign highlights that while arriving in style is important and celebrating in style is even more important – finding a safe ride home is by far the most important.
To view the spot, please go to: http://www.eonline.com/uberblog/b189056_hollywood_helps_you_get_home.html
Viewers are encouraged to text “DRIVESAFE” to 44264 from their wireless devices or log on to Eonline or Facebook.com/OfficialCiroc to receive taxi contact information in their area.