NEW YORK – The world's most awarded ultra premium vodka, Purity Vodka, announced today that it has recruited Andy Glaser from Moët Hennessy as its new Chief Executive Officer.
Mr. Glaser will be based in New York and has extensive experience in successful brand development in the U.S. market having led marketing for Heineken, and most recently, business operations at Hennessy Cognac. Glaser will be responsible for developing the Purity brand and increasing its distribution, initially in the United States and is expected to take control over the brand’s global operations within 12 months.
Purity Vodka comes to life in small batches at the 13th century castle Ellinge, just north of Malmö in southern Sweden and is marketed as an ultra premium vodka. Its geographical expansion has progressed rapidly over the past 18 months and Purity Vodka is now available in more than 20 markets, including China, Spain, Portugal, Switzerland, Germany, France, Taiwan, Britain, Sweden, Georgia and Kazakhstan.
Purity Vodka is also available in the U.S. market, including New York, California, Nevada and Georgia, where continued focus lies on developing sales and marketing in top class on-premise venues. In New York, Purity Vodka is sold at exclusive hotels and restaurants including The Mandarin Oriental, The Peninsula, Le Cirque, Serafina, Benoit, and The Soho Grand, to name a few. Also, it is sold in well known venues worldwide such as The Ritz in London, The Dry Martini in Barcelona and in The M1NT Club in Shanghai.
“We are delighted that Andy has chosen to join Purity Vodka at a very exciting time. It says a lot about its potential and our long-term commitment to our brand”, says Göran Bernhoff, Chairman of Purity Vodka. “We are confident that Andy will be able to make Purity Vodka an important player in the small, but fast growing ultra premium vodka segment in the US, as well as in Europe and Asia.”
A duel United States/British citizen, Glaser gained his Masters in Marketing from the University of the West of England and served as an Officer in the Royal Marine Commandos. Moving to the US in 1996, Glaser was responsible at Heineken USA for leading the development and national launch of Heineken Premium Light in 2006, the company's most successful brand-extension. Since 2008, he has worked for Moët Hennessy, overseeing all U.S. marketing and business for Hennessy Cognac, the company’s flagship brand and the largest and most valuable Cognac brand in the world.
‘It is a great honor to now be entrusted to lead the world’s most awarded ultra premium vodka in the next critical phase of its growth. Having had the privilege to lead several of the world’s greatest brands, it is very stimulating to now develop Purity Vodka to realize its full potential in the vision of its creator Thomas Kuuttanen,” says Andy Glaser. “Vodka continues to enjoy very healthy growth but is undergoing transformation. Small is beautiful again to post recessionary spirit consumers who are increasingly seeking smaller hand crafted brands with a great story. The time for a brand of exquisite quality such as Purity has never been better.”
Andy Glaser will take over as Chief Executive Officer of US operations on June 1, 2011.