Promos We Love: 15 Promotions that Caught Our Attention a and Found Success at the Bar

15 Promotions that Caught Our Attention — and Found Success at the Bar

We see a lot of bar and nightclub promotions come across our desks, and we know that while proper planning and clear communication are vital to any program’s success, creativity is what draws a crowd, sells drinks and grows overall sales for any venue. Here, the Nightclub & Bar editors showcase 15 of our favorite recent promotions. These promos proved successful — let them inspire you to get creative at your bar!

The Statement MartiniThe Statement Martini

BOND restaurant and lounge at The Langham, Boston
When a guest orders The Statement Martini ($14), she (or he) receives a diamond, which may be real or fake. After enjoying the cocktail, the guest takes the “diamond” to the Shreve, Crump & Low jewelry store to see if it is the one real diamond — if it is, that person wins a pair of Martini-set diamond earrings valued at $7,500.

Why We Love It: The promotion not only showcased a drink off the bar’s recently updated spring cocktail list, but it also worked in a great sponsorship from a local vendor. It’s out of the ordinary and creative — at little cost to the bar, but with great profits.