Nightclub & Bar Magazine Named GuestMetrics' Exclusive Media Partner
July 30, 2009, Cleveland, OH – Nightclub & Bar magazine is pleased to announce today its strategic relationship with GuestMetrics, a leading provider of Customer Insight Solutions for the hospitality industry and the only source of on-premise spirits, wine and beer point-of-sale (POS) data. As a result of the alliance, Nightclub & Bar will exclusively report, on a quarterly basis beginning in September, a top-line viewpoint of on-premise sales trends of spirits, wine and beer based on bar and restaurant POS data from GuestMetrics.
"On-premise data has been virtually impossible to obtain, and GuestMetrics has cracked that code. We are extremely excited about our new arrangement with GuestMetrics, and are confident our readers—the top executives, owners and operators of nightclubs and bars across the country—are going to find these insights interesting and meaningful," said Donna Hood Crecca, editorial director, Nightclub & Bar.
Data in the quarterly reports will include casual, fine dining and bar segments and overall restaurant channel beverage activity, and compare annual trends in same store sales, spirits, wine and beer sales.
"Nightclub & Bar is the industry's leading magazine serving the on-premise bar, nightclub and restaurant industry. We look forward to sharing our insights with their audience and educating them on our technology and additional data available, which can help them better manage and grow their business," said Brian Barrett, president and CEO, GuestMetrics.
The first report will be published in Nightclub & Bar's September issue and also be available on the Nightclub & Bar web site, www.nightclub.com.