7 Effective Ways Technology Improves Nightclub Results
Editor's Note: Whitney Johnson's articles are provided by BookBottles.
Running a successful nightclub isn’t easy. You have several different areas doing several different things, not to mention an array of staff members to account for. That’s why it’s more important than ever to stay connected, both from a personnel and an operations standpoint. When everything and everyone is connected, you’re able to run a better, more profitable nightclub.
Fortunately, it’s easier than ever to stay connected in today’s landscape, especially with efficient technology solutions. Here are 7 super effective ways technology can improve your nightclub’s results.
1. Integrate one platform that handles all areas
There are technology platforms out there that are specific to the nightclub industry that streamlines operations into one centralized spot. These solutions increase efficiency across the board by aggregating information from multiple sources while also uncovering key statistics about your business.
2. Use a combination of pre-sales, upsales, and cross-sales to boost your club
A goal of any business is to drive revenue and translate it to money in the bank. With a combination of pre-sales, upsales, and cross-sales, you’re able to not only drive revenue, but also increase the amount of revenue you’re already driving without adding any extra work to your daily operations.
3. Partner with a digital ticketing system
Digital ticketing platforms aren’t anything new, but the way in which you manage them is. Most third-party ticketing vendors don’t give you access to manage a ticketing page, to view sales before the event, to view data after the event, or even to collect money during the whole process. Put that power back in your hands, and work with ticketing vendors that:
1) Give you your own event page without competing venues or advertisements from which your guests can purchase tickets
2) Ensures payment goes directly through your own merchant services provider and into your bank account right when a guest buys a ticket online
3) Has the ability for your promoters to sell tickets on the streets through an integrated mobile app
4) Will give you full access to your data
4. Manage the flow of tables and servers in one window view
Using pen and paper or even email to manage reservations result in many errors, including double-booked tables. Instead, use a reservation management system that uses an interactive table map that displays reservations, guest information, and servers all in one window view. This streamlines your processes to make sure what’s getting marked down is true to what’s actually happening during the night, all while maximizing efficiency and accuracy.
5. Get insight on guests to give them an even better experience
A robust customer relationship management (CRM) system that’s tied to your point of sale and integrated into your one main platform allows you to give your guests a great experience. With your CRM system, you’re able to better identify guests in line, upsell guests before they walk through your door, provide personalized service, and improve marketing efforts. After all, nobody, especially your VIP guests, wants to be treated like a number. Tracking and understanding guest data allows you to treat every guest as a valuable guest.
6. Review important data on how your club is performing to optimize it for future success
The key to measuring the success of your club is by analyzing critical data – something a fully integrated technology solution can achieve. This system collects data from any area of your club, analyzes it, and presents it in easy-to-read charts in one central spot so you get a better understanding of:
· How much money you made or lost over a given time period
· Which days of the week are your busiest
· What type of liquor you sell the most on a given day
· How many tables are reserved a night
· Which promoters are bringing in the most and best guests
· Which servers are upselling the most and making the most tips
· What types of promotions or events bring in the most traffic
7. Better manage operations and employees to run the most successful club
Continuing on the integrated system bandwagon, this same system has the capability to provide individual logins to each member of your team for them to better manage their job functionality. Plus, depending on that person’s role in your club, you get to choose what they can and can’t access, helping to keep your data more secure. Giving staff access (even if it’s limited access) to a technology solution that combines information in one spot is an effective way to get everyone on the same page and working together. This interconnectivity between operations and employees is what makes your club a well-run, highly enjoyable, and highly profitable venue.