what the fda’s proposed menu labeling regulations mean to your business
Creating your menu may soon get quite a bit more complicated. Well, for those of you with 20 or more locations, that is.
With the Food and Drug Administration's latest proposed menu labeling regulations requiring chain restaurants with more than 20 locations to post calorie counts of each item on their menus and menu boards, it could potentially alter how you market certain items.
The good news, however, is that while food items are the target of the proposed regs, your alcohol program remains safe. In fact, alcohol beverages are exempt from the proposed requirement, although calorie counts for juices and sodas would be required on chain menus. Daily specials and limited time menu items are also exempt.
The proposed FDA rules are designed to allow for more transparency, giving consumers the ability to comprehend and process what they’re eating when they’re dining out. The calorie counts, which are required as part of the health care overhaul legislation signed into law last year, are a guide so guests can understand what they’re eating and, ostensibly, make healthier choices. The ultimate goal, according to Dawn Sweeney, president and CEO of the National Restaurant Association, is to give consumers consistent information and more freedom to make the best choices for themselves.
Feel like voicing your opinions or concerns so you might influence the final regulations? Click here, but hurry, you have less than 60 days to submit comments.