Chain Beverage Buzz: April 19, 2010
Tableside Margarita-making is the focus of a new program at Chevys Fresh Mex locations. The Cypress, Calif.-based 200-unit chain partnered with Cabo Wabo Tequila on the Rock ‘n Rita, made by servers at the table with Cabo Wabo Blanco, fresh citrus, house-made agave nectar sweet & sour and a choice of salt or flavored sugar for rims. A full page in the cocktail menu touts the new offering, and servers will use Cabo Wabo branded bar tools, glassware and guitar-shaped stir rods when making the drink.
Morton’s The Steakhouse unveiled its newest spring/summer 2010 Wine by the Glass selections available at its domestic locations. The menu offers 27 new, premium wines to its 200-bottle list, including a 1995 Kalin Cellars Chardonnay Cuvee, a Pinot Noir from Tony Soter’s Willamette estate and a Chardonnay from Dan Goldfield at Dutton Goldfield. The 25th release of Randall Grahm’s Bonny Doon “Le Cigare Volant” is offered as a special “Morton’s Cuvee” wine; the famous label features a flying saucer hovering above the Rhone.
Wine and spirits wholesale distributors Republic National Distributing Company promoted Scott Hughes from State Director of Marketing Spirits in Texas to vice president of the Corporate National Accounts On-Premise Team. Hughes is a senior sales and marketing executive with 25 years in the alcohol beverage industry. In his new position, he will be based in Dallas and report directly to executive vice president Bob Hendrickson.
Beam Global Spirits & Wine Inc. named Drew Munro general manager of the Bourbon U.S. Category Business Team and Jay Mathew general manager of the Classics U.S. CBT. Munro has been with Beam Global for 14 years and will expand global leadership in his new position, and Mathew comes to Beam Global from Unilever as marketing director for deodorants; he will help build the Classics portfolio.
Tito’s Handmade Super Premium Vodka appointed OneBar to represent and promote Tito’s to national account brand and beverage managers. The firm, with offices in Dallas and Chicago, will usher the brand into national accounts nationwide, providing promotional and other support materials.