Five Tips for Proper Presentation to Make Money

People drink with their eyes, which means that the better the view, the more money for you. Based on the standing-room-only “50 Ideas in 50 Minutes” session presented by author and beverage management guru Robert Plotkin and NCB Publisher and Editorial Director Donna Hood Crecca during the Nightclub & Bar Convention and Trade Show in Las Vegas in March, here are five tips for product presentation that sells. But first, here’s the real tip: Presentation matters, but if what’s in the glass doesn’t deliver, then you squander an opportunity to create a lifelong customer.

Product and Presentation — Selling Both the Sizzle and the Steak