DIRECTV Partners with NCB to Present New Hospitality Sports Marketing Conference

HSMC LogoSeeking to help bars, restaurants, hotels and others attract patrons through the excitement of live and televised sports, DIRECTV and the producers of the Nightclub & Bar Convention and Trade Show, America’s biggest and most important on-premise bar, nightclub and beverage show, announce they have teamed up to present the Hospitality Sports Marketing Conference, the “first and finest” educational and social event of its kind in North America. To be held in conjunction with the Nightclub & Bar Convention and Trade Show, the new conference will debut in Las Vegas from March 7-8, 2011.

“We support thousands of bars and restaurants across the country with sports programming services and any time we can help our customers build their business we are interested," said Rod Keller, VP Commercial Sales from DIRECTV. "The Hospitality Sports Marketing Conference has an impressive conference program lined up to help bar owners and operators grow profits through sports promotion and sports-based activities."a