remaining on the cutting edge of spirit trends
The founder and managing editor of DrinkSpirts.com, Geoff Kleinman, is recognized as a leading expert on spirits and mixology so when he gives his learned opinion on hot trends, people listen. His session at the Nightclub & Bar Convention and Trade Show that took place last week was invaluable to those who chose to attend. Klienman outlined exactly what the hot spirits trends will be through 2013.
According to him, craft whiskey is exploding in popularity with unique batches being offered by 80 distilleries in 2010 and 180 in 2012. Also, offering whiskeys and on tap is growing as a trend. It seems that seeing a product other than beer on tap is having quite an impact on bar guests. Geoff recommends taking advantage of the resurgence of the Negroni for offer on tap as it is easily batched. Bottled cocktails should definitely be on bar owners’ radars, ice programs should be developed and barrel-aged cocktails should be approached with caution. To avoid an “argument” between the barrel and the cocktail – as the barrel will win every time – the cocktail should be aged in the barrel and then pulled while the barrel is put on display behind the bar.
Klienman also stated that “2013 will be bubbly,” pointing not just to the rise of champagne cocktails but to the innovation of carbonated vodka, noting that Absolut has developed a hybrid vodka/carbonated wine spirit.
Finally, pointing to the recent explosion in health education, eating well and also Tennessee Health Bill 347 (TN HB 347), which makes it a Class A misdemeanor for a business licensed to sell liquor by drink to also sell energy drinks, Klienman boldly said, “Energy drinks are falling out of favor in a big, big, big way. It turns out...they aren't good for you! This is serious. It's a big trend and it's happening as we speak.” Gain a competitive edge over other bars by remaining on the cutting edge of spirit trends.