Expert Brings New Juice to Cruzan Rum Through Category Education
Deerfield, Ill. – March 19, 2009 – Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, and Cruzan® Rum, the fastest growing among the top five rum brands in the U.S., today announced the addition of Andrea Bearbower to the Cruzan family. Bearbower now serves as the Cruzan brand education manager. She will be working directly with consumers, trade partners and Beam Global’s sales teams teaching “Rumology,” the science of what rum is and what differentiates Cruzan in the rum category.
“Andrea brings extensive category knowledge and a fresh outlook to our team that will be instrumental in building the Cruzan brand,” said David Turo, brand manager, Cruzan Rum. “Her passion for the history and heritage of Cruzan and the Nelthropp family will help employees, consumers and partners enjoy and appreciate the character and flavor of our rum.”
In her new position with Beam Global, Bearbower will facilitate dialogue on Cruzan and the rum category at a variety of events and on-premise venues, such as the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail and the Annual Convention and Expo of Wine & Spirits Wholesalers of America.
Bearbower comes to Beam Global from the Absolut Spirits Co., Inc. where she was the training manager for the Absolut portfolio. In that role, she worked with brand managers and key leaders on developing training initiatives.
Bearbower joined Beam Global on March 2, 2009. She will be based out of New York, but will travel extensively throughout the U.S. and St. Croix.
About Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.
© 2009 Beam Global Spirits & Wine, Inc., Deerfield, IL
Katie Young| Director
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