Dallas, TX, April 1, 2010 – Carlo Barone president and founder of OneBar Inc. a national account representation and marketing firm, announced today that Carl Brach will be adding his 25 years of national account sales experience and expertise to the OneBar team. “I am absolutely thrilled to have Carl as part of the OneBar Team. His experience and exhuberance will benefit both OneBar and our clients.”
OneBar provides maximum exposure in leading American markets for brands from the United States and around the world. By leveraging ongoing relationships with key national account personnel, developing on-target sales strategies, and producing response-generating promotional materials, OneBar becomes the “link to the chains” —a tagline that encompasses our goals.
Mr. Brach started his career with Andrews Distributing, (formally know as Miller of Dallas.) His responsibilities were to develop, coordinate and implement promotional activities with key onpremise accounts, including both National and Regional, as well as serving as the companies marketing manager. After leaving Andrews Distributing he pursued his passion for working with and selling to national Accounts and went to work at Constellation spirits (1999-2009). Mr. Brach’s main responsibilities as Sr. National Account Manager was to execute all facets of selling and marketing of the beverage product line with on-premise national accounts and mulit-unit restaurant chains in 48 states. During that period he grew their business from 3 accounts in 1998 to over 200 accounts in 2009, while increasing the on-premise sales each year between 10-20%.
“What makes this concept so exciting to me is our ability to bring new, little known brands to the attention of the national accounts brand managers,” said Brach. “The truth is, restaurants spend millions developing new food items, new menus and other promotions to attract customers to their restaurants, but the same products line the back of the bars. OneBar is all about changing that mindset.”
“The results we strive for are two-fold,” said Frank Giambrone, (Partner). “First, we bring much needed exposure to great, little known brands. Secondly, we help stimulate sales for our national accounts by providing them with a niche product. It’s a win-win situation.”