Sidney Frank Importing Company, Inc. announced that Adam Rosen has been appointed Executive Vice President, Marketing/Jägermeister. In this newly created position, Rosen will oversee all marketing initiatives for the iconic Jägermeister brand.
Rosen has a strong background and proven track record of growing industry leading brands such as Stolichnaya vodka, Tanqueray gin and Johnnie Walker whisky. He began his career at Pernod Ricard and most recently worked at Diageo as Group Brand Director of their Scotch whisky portfolio. Rosen received his bachelor’s degree from Ohio Wesleyan University in Delaware, Ohio.
“We are very excited to have Adam onboard as we continue to build Jägermeister to 3 million cases and beyond,” says Lee Einsidler, Chief Executive Officer of Sidney Frank Importing Company, Inc.