The Spirits International Prestige (SIP) Awards are now accepting entries for the Consumer's Beverage of Choice. The SIP Awards take a fresh approach to beverage competitions by linking producers to consumers. Brands need to register for the fourth annual event by April 10.
The SIP Awards provides one of the most reliable measures of beverage quality in the world. By working directly with educated and unbiased consumers, the awards have established a completely merit-based awards system that levels the playing field for beverage producers seasoned and new. Whether the spirit is a veteran in the game or a newcomer, already famous or almost famous, it will be judged in a blind tasting strictly on the characteristics of aroma, taste and finish.
The SIP Awards will provide brands with a marketing kit complete with certificates, license-free medal artwork and logos. The SIP Awards are a chance to get in there and find out how products resonate with the public in a professional setting.
For additional information on the 2012 SIP Awards, visit us at www.SIPAwards.com.