Proof that people will party despite any economic trend and that stellar operations, promotions and service translate into positive sales is evident in the revenue numbers showcased on the 2011 Nightclub & Bar Top 100 roster. Developed by Nightclub & Bar in partnership with Chicago-based hospitality market research firm Technomic, Inc. , the Top 100 is the only ranking of the leading bars, clubs and lounges based on total annual revenue. The 100 venues on this roster — the third annual Top 100 done in this manner — together generated an estimated $1.3 billion in revenue in 2010, an 8.3% increase over the 2010 list. Click here to view the entire list.
With two clubs — XS and TAO, both in Las Vegas — reporting annual revenues exceeding $60 million in 2010, and the low end of the roster registering in the $5 million - $10 million range, the Top 100 reaches new heights.
“Compared to the overall bar and nightclub segment, which grew less than 1% in 2010, the Top 100 clearly showed continued strength,” observes David Henkes, vice president and on-premise practice leader at Technomic. “The bars and nightclubs on this list get to be the biggest by being the best, and it stands to reason that their growth would well exceed the broader industry growth rate. While the industry began to recover overall last year, there were still many challenges, but these Top 100 operators, as a group, definitely overcame those challenges better than most.”
Click here to view a downloadable pdf of the 2011 Nightclub & Bar Top 100. The Top 100 operators will be recognized during the 2011 Nightclub & Bar Convention and Trade Show in Las Vegas March 7-9, and celebrated during the Top 100 & DJ Spin Off Party at Marquee at the Cosmopolitan on March 9. Congratulations to these outstanding venues!