San Diego Nightlife goes into FLUXXMarch 18, 2010 By: Bryan Bass
FLUXX, a new nightlife offering in San Diego, opened last week in the city’s Gas Lamp District. According to club management, the nightclub environment is “modern, organic with sex appeal” and will command guests’ full sensory attention by constantly changing, or being “in flux.”
Guests will enter through a 13-foot tunnel that leads into the 7,000-square-foot main room. The open floor plan boasts a raised platform for the DJ and dancers, a circular dancefloor surrounded by VIP tables and bar areas and a 15-foot custom rope chandelier. Throughout the venue, textural elements will attract guests’ sense of touch through innovation and artistry, including a moss-covered ceiling, recessed cut-outs in the floor that feature rock gardens, backlit marble and miniature wood logs interspersed among fun art installations. If that’s not enough, the club’s liquid nitrogen system will make guests feel an icy chill and its oversized faux-treehouse will host what likely will become the club’s most sought after VIP real estate.
Drenched in white, black, pink, purple and electric blue hues, the venue, designed by SoCal design firm Davis Ink, seems like it will completely capture club-goers attention. The design firm took an artistic approach to the nightclub environment, including a layered, crushed glass backbar and a shingle wall with wall planters, and backed it up with a serious sound system from Sound Investment Audio. For general manager Dave Renzella, it’s the design of the layout that will help make FLUXX such a success, “Davis has the keen ability to balance outrageous design elements with the practical needs of a club … he understands what we need and delivers wow-inducing results!”
Top competitors to FLUXX are San Diego’s trifecta of nightlife icons: Hard Rock, IVY and Nightclub & Bar Nightclub of the Year finalist Stingaree.