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Brother Jimmy's BBQ Announces Expansion Plans

February 2, 2011


New York, NY (February 2, 2011)—Dining Entertainment Group (DEG), the parent company of Brother Jimmy’s BBQ, announced today that it plans to open three more stores all outside of New York City within the next 12 months.   The three stores will open respectfully, on the island of St. Maarten in January 2011, Miami in Summer 2011 and New Brunswick, New Jersey in November 2011.

The 8,000 square foot space opening in November 2011, located right off of Rutgers University’s campus in downtown New Brunswick, will be the first company-owned Brother Jimmy’s BBQ store located outside Manhattan.  Its 200+ seated capacity will contain several signature areas similar to its New York City stores, 40 HD TVs and a stage for live music.  The design will mimic the rustic and antique atmosphere of a southern roadhouse, characteristic of all Brother Jimmy’s venues. The layout successfully blends the bar with the dining areas; combining the two environments for a heightened experience.

Located in Miami’s Downtown Brickell neighborhood, the 7,000 square foot store opening in the Summer of 2011 will be the company’s second franchise and first location in the state of Florida.  The Miami location will feature 275 seats, both indoor and outdoor, and is owned by James Goldman (original founder of Brother Jimmy’s), Ron Berkowitz (Owner of Berk Communications) and Jon Vilma (NFL Super Bowl Champion Linebacker for the New Orleans Saints).

In addition to New Brunswick and Miami, DEG has also signed a franchise deal with St. Maarten Hospitality Group, owned by James Goldman, to open a 6,000 square foot (2,400 square feet inside and 4,000 square feet outdoor rooftop) Brother Jimmy’s BBQ, located on the Dutch side of the island of St. Maarten, January 20, 2011.  The 100 seat restaurant will feature 22 TV’s, an indoor and outdoor bar and will bring authentic Carolina BBQ to the crystal blue waters of the Caribbean.

Josh Lebowitz, owner of Dining Entertainment Group says, “We look forward to growing the brand outside of the New York area, and ultimately taking the Brother Jimmy’s BBQ experience to new customers around the country.”

Brother Jimmy’s® BBQ: Since opening its first restaurant in Manhattan in 1989, Brother Jimmy’s BBQ has grown into a well-known Southern BBQ restaurant and nightlife spot operating six full service restaurants in Manhattan, Brother Jimmy’s BBQ Express located in Grand Central Station, Jimmy’s Burger Shack and a Yankee Stadium concession.  Brother Jimmy’s BBQ is a brand that embodies consistent quality Southern BBQ, for lunch, dinner and brunch as stated by its slogan “Put Some South in Yo’ Mouth®” and a nightlife venue consistently rated at the top in several categories of Zagat Nightlife. The brand is focused on creating an environment infused with Southern hospitality including upbeat music, distinctive décor and an energetic wait staff.

Dining Entertainment Group: Established in 2000 by Founder and CEO Josh Lebowitz, Dining Entertainment Group is the parent company operating six full service Brother Jimmy’s BBQ restaurants, Brother Jimmy’s BBQ Express located in Grand Central Station, Jimmy’s Burger Shack and a concession outlet at Yankee Stadium. The company’s menus and kitchen operations are orchestrated by Corporate Executive Chef Eva Pesantez.  Dining Entertainment Group operations outside of New York include the Brother Jimmy’s BBQ Franchise located in El San Juan, Puerto Rico and soon to be New Brunswick, NJ, Miami and St. Maarten.


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