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Nightclubs

Promotions and Black Dresses Drive Traffic in Texas

October 14, 2010 By: Jeffrey Yarbrough


In this economy, promotional specials may be key to keeping business on the rise, especially in the nightclub industry. One trendy hotspot that is practicing this is Pure Ultra Lounge in Austin, Texas. The club’s strategy is to have a special every night the nightclub is open. It starts the week off with Rewind Tuesdays, featuring $1 wells and $2 domestic beers with VJ Syko spinning tracks from the ’70s, ’80s and ’90s. On Washington Wednesday, guests pay $1 for any spirit, followed by Thirsty Thursday, in which the club doesn’t charge a cover and offers guests any beer in the house for $1. Friday and Saturday $2 wells and beers are offered until 11 p.m. Finally, on Quarterback Sundays, guests can get insanely cheap 25 cent well drinks all night. Connecting a specific night with a unique theme or drink special has put Pure Ultra Lounge at the top of its game. The drink promotions may rely on deep discounting, which isn’t always the best promotional strategy, but management at Pure offers more beyond the drinks to keep guests entertained and coming back.


Bella32 uniforms

Charles Williams has brought more of the LA and Las Vegas nightlife to Addison, Texas, with the September opening of super lounge Bella32. Its gold furniture, sky-high columns and spacious seating aren’t the only things receiving attention. This high-end, modern nightclub’s staff uniforms set Bella32 apart from the other swanky scenes: Female employees wear sexy, curve-hugging black dresses, ’70s retro minis and barely there tuxedo-inspired outfits proving that it’s not just the specialty cocktails and glamorous ambiance that put Bella32 on the chart…


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