Cool Customers Mean Cold, Hard Cash at PlushNovember 11, 2010 By: Jeffrey Yarbrough
Talk about cool — well, cold, actually. Plush Nightclub in Dallas prides itself on being the only place in the Dallas-Fort Worth area to have an in-house liquid nitrogen machine to cool guests off on those hot, hot nights.
General Manager Ross Edindoro hired a company out of South Beach, Fla., to install the one-of-a-kind system for the cool price of $15,000. Here’s how it works: One nozzle is positioned on each side of the top of the two-story LED screen, above the DJ booth, and the liquid nitrogen is blasted out into the crowded nightclub two to three times a night.
After the liquid nitrogen is released, Edindoro says, the club drops down to 40 degrees — a much-needed chilly breeze for the sweaty, dancing club-goers — and although it lasts a few short seconds, it’s enough to refresh the guests. The system is used throughout the year, especially during Texas’ hot, humid summer nights.
Though the upkeep of the machine is high — $1,000 per week — Edindoro says the amount of revenue the club gains from having such a unique feature is well worth it.
Additionally, Plush has many other amenities that area nightclubs don’t: a separate basement with different music, DJ and dance floor, a Funktion-One sound system and a state of the art 30 foot-long LED wall. In the end, the spurts of liquid hydrogen blasted into the packed club really do put the “ice-ing” on the cake that is Plush Nightclub. “Everybody enjoys it,” Edindoro says. “There’s nothing like it in town.”