Borgata Turns 10 In Epic StyleJuly 9, 2013 By: Steve Lewis
Borgata, the Atlantic City Mega Hotel, Casino and Spa just celebrated its 10th Anniversary in style. With a variety of original nightlife concepts under one roof including Gypsy Bar, B Bar, MIXX, and mur.mur, Borgata offers guests the ultimate sense of nightlife escapism. In addition, they headline some of the hottest acts in their Event Center, serve up world class cuisine from acclaimed chefs and display high-octane casino gambling.
Molly Sims and Chrissy Teigan attend Borgata’s 10th Anniversary Concert hosted by The Roots with special guests Slash, Aziz Ansari, and Jill Scott on Monday, July 1, 2013 at The Borgata Event Center in Atlantic City, NJ. Photo Credit: Borgata Hotel Casino & Spa
In the last 10 years Borgata has generated $6.7 billion in gross gaming revenues. There have been 7 million overnight stays with 20 million cars parked and 30 million phone calls answered by customer care. “Borgata has continued to grow market share year over year – even with the addition of competition in town and neighboring gaming jurisdictions – and we couldn’t be more thrilled to celebrate our tenth year as the market-leading casino in Atlantic City,” said Joe Lupo, Senior Vice President of Operations for Borgata Hotel, Casino & Spa.
Borgata has held its ground with years of quality entertainment, great restaurants and customers pay offs. Therefore, no exceptions were made when planning for their 10th Anniversary that took place from June 27 – July 9. Acts included Jill Scott who joined the Roots and Slash for an unexpected brilliant collaboration. Comedian Aziz Ansari opened and absolutely killed it. DJ Ruckus then took over the crowd at the after party at mur.mur which felt like a Saturday night even though it was Monday.
Slash performs with The Roots at Borgata’s 10th Anniversary Concert on Monday, July 1st inside The Borgata Event Center. Photo Credit: Borgata Hotel Casino & Spa
Borgata has a lot to celebrate. They took a gamble by building the billion dollar complex off the beaten path of the Boardwalk. But it paid of royally. Borgata cashed in on the crowd that wanted to avoid the mainstream; opting for a higher end gaming and entertainment crowd. The Tropicana vied for a similar set with their new Quarter, while the Chelsea Hotel went for the hipsters. Borgata was the undisputed king of the Atlantic City. Then in April 2012 Revel opened. Revel had sat like a beached whale as the financial crunch delayed and eventually scaled it down. It filed for bankruptcy in February 2013 due to owed property tax and other costs due to its long closing. But it opened to great fanfare culminating with four days of concerts by Beyoncé.
In Atlantic City and all over the world "new" is a best seller. However, Borgata at 10 didn’t lose an inch to the new wave. “We have been confident since opening that our product and position would always lead the market,” says Lupo. “However, being over confident is a poor way to manage, therefore, we took measures prior to Revel opening to ensure our service, product and positioning would match any new entrant in to the market. I do not believe anyone expected Borgata would continue to grow market share after Revel opened, however, we have been very pleased that good planning has continued to lead to our success.”
Today people trend towards familiar and Borgata is “home” to the millions who have visited it. Its restaurants like the incomparable Bobby Flay Steak, Wolfgang Puck American Grille and Izakaya live on repeat customer traffic. “We have continued to invest in our product, over $2 billion since opening, while continuing to evolve and create new experiences,” explained Lupo. “Combined with a focus on service, very clear and aggressive promotions and creating relationships with our customer base has been a priority.” Because of this strategy they are as great now as when they opened.