The Real World: Kinki LoungeDecember 22, 2010 By: Jeffrey Yarbrough
In a society dominated by reality television where everyone wants to be a celebrity, Dallas’ Kinki Lounge delivers just that for its partying patrons. Guests can have an entertaining, adventurous time at the nightclub and it will most likely be featured on the Kinki Reality TV website. Operating partner Kent Washington says the site has been up and running for three years and receives between 50,000 and 60,000 hits each week. The reality-based site is great marketing idea geared towards getting a specific demographic through the doors.
“In the last three we have heavily marketed our target market through various promotions,” Washington says. “We know our clientele and target those people. We don’t try to do anything crazy, we know what works and we stick with it.” He credits the reality site as a factor in the longevity of the hot spot; he said it’s unusual for a nightclub in Dallas to stay in business longer than three years, while his has been successfully open for six. Washington says the Kinki Lounge and its innovative take on capturing guests’ experiences have received recognition and from reality TV staples like MTV and VH1. (It’s a good idea to pitch ideas and concepts to major networks or publications once you’ve built a rapport…you never know where it could take your business, e.g. LA Ink).
When reality stars come to Dallas, Kinki is where they want to party and casting directors’ scope out the club to find the next Snooki. To match the success of this reality and fame-driven lounge, find what your target demographic wants most in life and make it happen for them.