Managing Social Media Posts by Staff
January 13, 2011
Interesting question came across my desk today -- any and all ideas appreciated:
<!--StartFragment-->"I’m having a problem with messages being posted on the social networking sites of my employees. I’ve asked them not to post distasteful messages about competitors or former employees, but they keep doing it, and it’s not representing the club in a manner I approve of.
Due to remaining “political” unrest that still exists over recent firings, I don’t want to worsen the perception in the community. Can I have all my employees sign a contract to control what they are allowed to say about the club on their personal networking sites? I imagine other clubs are experiencing the negative and positive effects that social networking sites can bring. How are other clubs getting a handle on this?" <!--EndFragment-->
What do you say? What should this operator do?