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VIBE newsletter

VIBE Conference Program Preview

August 8, 2011 By: Donna Hood Crecca


The summer heat is still upon us, but it’s spring 2012 in the minds of the VIBE Conference team as we lock down our power-packed program of speakers and workshops. Delivering a program of this caliber takes analysis of VIBE attendee feedback on the most recent conference, careful attention to current trends and challenges and outreach to the top industry experts, influencers and innovators. We strive to ensure the information, data and ideas you obtain while at VIBE are meaningful and actionable – and also unique to VIBE attendees.

VIBE 2012 – taking place March 13-14 in Las Vegas – will feature Stephen Barth returning as Master of Ceremonies, bringing his energy and personal experience in this industry to the stage as your host. Peter Sheahan, founder and CEO of ChangeLabs, will deliver the Opening Keynote address, focusing on understanding and then capitalizing on the elements that drive patrons’ purchasing decisions. Another highlight will be Kimpton Hotels President and COO Niki Leondakis delivering the Industry Keynote, and offering up her own take on succeeding in today’s multi-faceted environment. Finally, Chip Eichelberger, CSP, Peak Performance, Motivation and Sales Strategist, will spark attendees to tap into motivational tools and tactics to keep their teams focused and forward-thinking, especially in challenging times.

A dynamic slate of Workshops will cover the topics of most interest and importance to chain and multi-unit beverage executives – from draft beer to non-alcohol cocktails, and from social media to personalizing wine offerings. 

And stay tuned for invitations to enter the VIBE Vista Awards. You've worked hard on your beverage programs – submit your entry and you may see your team center stage in Las Vegas! 

The VIBE Website will soon be alive with program details and updates on our many sponsors who are supporting the event. Stay tuned to the site and to this newsletter for VIBE Conference information and updates on the presenters and invaluable information and networking available to you only at VIBE 2012.


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