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VIBE newsletter

Trends in Adult Beverage: On-Premise in Focus

December 10, 2012 By: Kristen Santoro


When it comes to the VIBE Conference, there are certain expectations that one expects. Undeniably, each year food-and-beverage experts bring unique perspectives on growing trends in the industry and this year is no different.

One session you should be sure not to miss is Trends in Adult Beverage: On-Premise in Focus presented by Donna Hood Crecca, Sr. Director of Adult Beverage Resource Group, Technomic, Inc.  and Dave Henkes, Vice President, Technomic, Inc.

In order for a beverage program to be successful it is critical to identify the growth categories in spirits, wine and beer, as these are key drivers of restaurant sales. And this session will do just that. Crecca and Henkes will discuss the ground breaking study that involves fact-based research and expert analysis of the on-premise market.

BarTAB, Trends in Adult Beverage, provides an in-depth look at the on-premise channel for adult beverages, which includes full-service and fast-casual restaurants, bars, taverns, pubs, hotels and nightclubs.  “This breakthrough research combines Technomic’s extensive knowledge of the restaurant and bar industry and its adult beverage statistics that deliver important volume and sales metrics. BarTAB will help to identify and interpret on-premise trends, benchmark category performance and call out gross drivers for future trends” states Crecca.

Consumers greatly value drink programs at restaurants and specific beverage offering can influence their decision to visit a particular venue over another. Therefore, make sure to attend this session as your establishment can benefit from this ground breaking research information.

To purchase or learn more about BarTAB, as well as other industry reports and services for adult beverage suppliers such as WineTAB, SpiritsTAB, BeerTAB and DRINK, the online resource, please visit Technomic or contact Donna Hood Crecca, 631-265-3839, or dcrecca@technomic.com.

Click here to learn more about the VIBE Conference agenda.


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