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VIBE newsletter

Maximizing Profitability At The VIBE Conference

February 4, 2013 By: Kristen Santoro


Running a successful beverage program in a chain restaurant takes more than just offering patrons hard-to-pass-up drink promotions. You need to train your staff, offer unique and innovative beverages and create value in order to entice customers to come back to your venue time and again. If you are able to execute these things accurately and consistently you will be able to maximize beverage profitability.

This year at the VIBE Conference David Commer, a chain account beverage specialist with over 35 years’ of experience in the hospitality industry, will dive into this topics on how to maximize beverage profitability. He will take you through time tested and proven strategies for optimizing beverage profitability in an on premise operation.

Commer states that maximizing your profitability isn’t just about cutting costs. Profitability encompasses “pricing, sales and inventory.” It’s a matter of managing profitability vs. cost and creating best practices that improve your overall beverage program profitability. Commer will bring a deep and diverse understanding in all aspects of restaurant management and operations to his presentation, ultimately providing you with proven strategies for increasing beverage sales.

Commer mentioned that he is excited to be a part of the VIBE Conference program and that it is “always different, with fresh, current and relevant content and events”. Not only is Commer speaking but he is also participating in VIBE’s cocktail party extravaganza that will take place in the Sky View room on the 26th floor of Bally’s March 20th.  The Sky View ballroom boasts floor to ceiling glass windows on two sides with a view of the exciting neon landscape that makes Vegas, Vegas!  This event will be a fun and exciting atmosphere for all who attend. Early admission for operators will be at 5:45pm and full conference admission will start at 6:15pm.

For more information on David Commer’s session, the show or to register, visit www.vibeconference.com.


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