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VIBE newsletter

Enter the VIBE Vista Awards

October 3, 2011 By: Alissa Ponchione


Is yours a winning beverage program? Find out by entering the 2012 VIBE Vista Awards at vibeconference.com. The deadline for entries is Oct. 17, so act fast!

Entries are now being accepted for the industry’s premier awards program recognizing excellence in corporate beverage programming. All entries are judged on professionalism, creativity and bottom line achievement by a panel including members of the VIBE Advisory Council.

This year, VIBE adopted a two-step program for submission to make it faster and more convenient for the broadest group of operator companies to enter. Only the three finalists in each category will have to submit examples of full physical materials, all of which can be done electronically.

In the first round, submissions must include a fully completed entry form with requested contact information for the key beverage decision maker and individual submitting the entry, as well as an overview of the program including an outline of the objectives, strategies and action to achieve the objectives, server training, measurement indicator of results (focusing on customer counts, sales, profitability and server support). Entries must be submitted electronically in PDF, Word or PowerPoint as one document.

On Nov. 16, the individuals who submitted the materials will be notified as to whether the program will or will not go on to the finalist category for judging. Once finalists are named, they’ll be asked to provide program sales and marketing materials and must be received by Nov. 23.

Entries can be made in these Chain & Multi-concept Restaurants categories: Beer, Wine, Spirits, Alcohol-free, Responsible Beverage Alcohol Service and Special Event or Single Promotion. Submissions also can be made in these Hotel, Cruise Line & Casino Operators categories: Beer, Wine, Spirits, Alcohol-free, Responsible Beverage Alcohol Service and Special Event or Single Promotion.

Nominations are also being accepted for the VIBE Visionary Award. This honor is bestowed upon an individual, educational institution, company or service that has made a major contribution to excellence and commitment to the success of the on-premise beverage industry over time. If you would like to nominate someone for the 2012 VIBE Visionary Award, contact Sharyn Iler directly at 805-650-1461 or email her at sharyn@bsiconferences.com no later than Dec. 1.

The VIBE Supplier Excellence Awards are back this year, as well. These honors recognize beverage supplier partners who have demonstrated the ultimate professionalism and knowledge of their accounts’ beverage business and have been supportive in helping these customers reach their beverage sales and marketing objectives. Winners, selected by chain beverage operators from a list of pre-qualified companies in each category that have been approved by the operator members of the VIBE Advisory Council, will be based on innovation and creativity, understanding of the operator’s needs, service levels (including communication and timely response), business building programs and support, and also training programs and support. Awards are given in the following categories:

• Beer (Large Company, Small Company)
• Wine (Large Company, Small Company)
• Spirits (Large Company, Small Company)
• Non-Alcohol/Mixers (Large Company, Small Company)
• Allied Suppliers (one award) (Glassware, Equip, Technology)
• Consultants & Agencies (one award)

Visit vibeconference.com today to learn more. Good luck!


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