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Promo Power

Promos We Love: Give Back with "Pink" Parties

October 5, 2011 By: Alissa Ponchione


Charity season kicks off with Breast Cancer Awareness Month. Every October, bars, restaurants and clubs come up with unique charitable events to donate proceeds to breast cancer research foundations around the country. Think about starting off small by offering pink cocktails or a special pink-themed entrée. If you need a little inspiration, check out some of our favorite “Pink” promotions being held this year.

Hard Rock The Hard Rock Hotel & Casino is hosting its Pinktober month-long campaign once again. The promotion features limited-edition products, alcohol-free pink drinks and a pink-themed menu, as well as a series of live music and fundraising events at Hard Rock’s around the world. This year, Hard Rock establishments will donate a portion of its proceeds from the sale of Pinktober apparel and accessories to The Breast Cancer Research Foundation and The Caron Keating Foundation.


In Newport, R.I., the Hyatt Regency is hosting its Pink Martini Night on Oct. 7. For a $20 donation, guests will enjoy Pink Martinis, a complimentary bra fitting, a Beauty Bar makeup station and more. All proceeds will benefit the Gloria Gemma Breast Cancer Resource Foundation in Pawtucket, R.I.


Sandy Bottom drink is raising awareness by supporting the National Breast Cancer Association during October. All month-long, The Colonnade Hotel in Boston will have guests quaffing a Sandy Bottom specialty cocktail for $12; a portion of the proceeds will be donated to Massachusetts General Breast Cancer Research Center and the Susan G. Komen for the Cure. Sandy Bottom also is sponsoring fashion show “A Night of Pink Hope” on Oct. 8 at the Sheraton Hotel in Annapolis, Md., as well as donating to Style on the Runway’s “Stepping Out for Breast Cancer,” on Oct. 2.

Sandy Bottom


Chambord Liqueur partnered with fashion icon Betsey Johnson for its “Pink Your Drink" campaign, which benefits breast cancer charities. Chambord hosted “Cocktails and Cupcakes” parties at 20 Betsey Johnson boutiques on Oct. 1. The celebrations support Johnson’s limited-edition line of breast cancer awareness products, which raise funds for Fashion Targets Breast Cancer (FTBC). Also, “Pink Your Drink” cocktails made with Chambord will be featured at upscale hotels, restaurants and lounges throughout October, all raising funds for FTBC.

Additionally, Chambord is taking part in other events throughout October to support breast cancer awareness including Digital Recognition Cards, which allow consumers to submit their own digital recognition card honoring loved ones affected by breast cancer.


In Chicago a number of bars and restaurants will be supporting breast cancer awareness. Carnival is offering its Victoria’s Secret Martini (Svedka Raspberry Vodka, white cranberry juice, splash of grenadine, splash of ginger beer, splash of lemonade) for $9.75. A portion of the proceeds from the drink will go to Susan G. Komen for the Cure. Chicago Cut Steakhouse will donate $4 from every Lobster Salad sold to The Lynn Sage Foundation. At Cityscape Bar, guests can “Dine for Pink.” They will donate $1 for every dessert served and $2 for every special “pink” drink purchased to The Lynn Sage Foundation; guests can choose to donate $1 when paying their bill, as well. Plus, Hugo’s Frog Bar & Fish House, also in Chicago, will donate proceeds from their classic Cosmopolitan ($12) to The Lynn Sage Foundation.


With locations in Las Vegas, Phoenix and eight locations in Florida, Blue Martini Lounge is planning on hosting its second annual Pink Party on Oct. 22, featuring a fundraiser supporting Glam-A-Thon. Ladies will receive complimentary admission and raffle entry; prizes include designer items such as handbags and spa packages.

Blue Martini Lounge


Speed RackSpeed Rack, a cocktail competition that has the best female bartenders in the United States going head-to-head in timed drink-making challenges, is raising funds for breast cancer charities through its 10-city tour to find the fastest female bartender in the country. After the initial Speed Rack competition in New York City this May, female members of the Ladies United for the Preservation of Endangered Cocktails (LUPEC) will move on to Boston on Oct. 10, followed by Portland, Los Angeles and Washington D.C. In 2011, the competition picks back up again in San Francisco, Houston, Texas, Denver, South Florida, Las Vegas and Chicago, all leading to the ultimate Miss Speed Rack national finals next May.


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