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Promo Power

New Year's Eve Promos We Love

December 14, 2011 By: Alissa Ponchione


New Year's Eve is one of the most anticipated holidays, not to mention one of the most profitable dates on the calendar for bar and nightclub owners. Potential customers are clamoring to make end-of-the-year plans, and as a bar and nightclub owner, the onus falls on you to create those unforgettable moments for your guests, who are willing to pay for drinks, food and entertainment to ring in 2012. Throwing the last big event of the year can seem daunting, but a good operator won't miss out on an opportunity to attract new and old customers alike into their establishment. For some inspiration, check out these can't-miss New Year's Eve celebrations:

New Year's Day Buffet at Frontier in Chicago
After a night of Champagne toasts, midnight kisses and raucous fun, guests will want to wind down on New Year's Day. Frontier in Chicago is helping guests do just that with their $25 per person buffet. Frontier is opening its doors at 11 a.m. on Jan. 1 and will feature its brunch buffet until 3 p.m. Not only will guests enjoy delicious breakfast and lunch items, they also will be able to enjoy unlimited mimosas and bloody Marys. www.thefrontierchicago.com

Frontier


Pinstripes Pintastic New Year's Eve Celebration
Pinstripes is ringing in the New Year with bowling, bocce and dancing. Live music from Skinny Williams begins at 7 p.m. on Dec. 3 in the Northbrook, Ill., location and at 7:30 p.m. at the South Barrington location, guests can enjoy the tunes of Brother John. There is no cover charge, and balloon drops will occur at 8 p.m. and 10 p.m., followed by a Champagne toast at midnight. www.pinstripes.com


Tavern Downtown's New Year's Eve Tavern Olive Drop
In Denver, Colo., there's only one place to go for New Year's Eve: The Tavern Downtown. This year the sports bar continues its annual New Year's Eve Tavern Olive Drop & Fireworks Display party. Now a mile-high city staple, the Tavern's olive drop countdown will start a minute before midnight. Tickets for the event are $30 for early arrivals between 7 p.m. to 9 p.m. and $40 for those arriving after 9 p.m. In addition to the olive drop and fireworks, guests can party in the Cowboy Lounge, the adjacent club to Tavern Downtown, where guests can enjoy the spinning styles of two DJs. Additionally, guests also can enjoy a complimentary Champagne toast and party favors to celebrate the new year. www.tavernhg.com

The Tavern


Ring in the New Year with Craft Bar at Wrecking Bar Brewpub
At the Wrecking Bar Brewpub in Atlanta, New Year's Eve isn't about Champagne; it's about the beer. The festivities begin at noon on Dec. 31, at which time guests can enjoy a festive meal from the pub's regular menu, which highlights homemade brews, as well as specials, such as the Stout Pearls. When the ball drops at midnight, Bob "The Brewer" Sandage and his wife Kristine, along with the Wrecking Bar crew, will saber bottles of Belgian strong golden ale to ring in 2012. The beer then will flow over a more than 4-foot-tall tower of Champagne classes to be passed around for a complimentary toast. www.wreckingbarbrewpub.com


Will.i.am at Surrender Nightclub in Las Vegas
Will.i.am is hosting and performing his first-ever New Year's Eve DJ set at Surrender Nightclub at Encore at Wynn Las Vegas. Best known as the frontman and producer of The Black Eyed Peas, will.i.am also has showed off his DJing skills at Encore Beach Club over Labor Day weekend. Tickets for Surrender's New Year's Eve are $150 for men and $50 for women; pricing includes a two-hour open bar. www.surrendernightclub.com

Will.i.am


Carnivale New Year's Eve Cabaret
At Chicago's Carnivale, the New Year's Eve celebration includes a DJ, cabaret performers, magicians and an action photo booth. Entertainment also includes drag queens, fan dancers, a contortionist, burlesque performers, stilt walkers; guests also can enjoy a food menu featuring dishes from Central and South America, the Caribbean, Cuba and Spain. The night begins at 7:30 p.m.; reservations are recommended. www.carnivalechicago.com


The Carnegie Club's Throwback Party
Ring in the New Year at The Carnegie Club, a cocktail and cigar lounge in New York City. With Stan Rubin II Piece Orchestra and Steve Maglio performing the Sounds of Sinatra, guests also will be enjoying the premium open bar, Champagne toast and party favors. Tickets are priced at $225 per person. www.hospitalityholdings.com


Manhattan Style Dinner at Madison & Vine
Madison & Vine, an American bistro and international wine bar, is hosting an elegant affair for New Year's Eve. Located in the Library Hotel in New York City, the celebration includes a five-course dinner, Champagne toast, guest DJ and party favors. The first seating begins at 5:30 p.m., and tickets are priced at $100 per person; the second seating begins at 9 p.m. for $120 per person. www.libraryhotel.com


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