NCB Top 100: What's in It for Me?November 16, 2011 By: Donna Hood Crecca
Five minutes can earn you more than 15 minutes of fame. In fact, the short time you invest in taking the 2012 Nightclub & Bar Top 100 survey could yield you not only bragging rights but also access passes for the NCB Show in Las Vegas, March 12-14, and recognition at a swanky party at Marquee Las Vegas. The real value, however, lies in the invaluable marketing opportunities that savvy venue operators can make last throughout the year ahead.
Several of the 2011 Top 100 operators touted the honor to their fans, friends and loyal patrons through social media and created their own events to celebrate their inclusion in the list, generating additional goodwill and revenue for their clubs. Many include the honor on their web sites and also make sure that nightlife writers, promoters and other “influencers,” as well as local authorities, are well aware that the club ranks among the most successful in the nation, which goes to elevate the venue's profile in the marketplace and the community.
So take a few minutes now to see how your club stacks up. Click here to take the survey now. The Nightclub & Bar Top 100 is the only revenue-based ranking of the nation's nightclubs and bars and demonstrates the size of the industry and showcases the venues where owner and manager innovation and business acumen is driving success. Don't be concerned if you think you might not make the Top 100 list; your completed survey could land your venue on the NCB Next 50 or other recognition. It also helps us track trends in the industry, which is something all operators need to do to stay competitive and keep their clubs fresh.
Hurry — the survey closes on December 1!