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Promo Power

Holiday Wrapping Party Provides Profits

December 5, 2012 By: Alissa Ponchione


For bar and nightclub owners, the holiday season is chock-full of excitement and over the top holiday parties. However, even small events and gestures can make the holiday cheer pervasive, which is something Dennis Antoniello, general manager of Wickets Bar and Grill in Chicago, understands.

Keeping this in mind, Wickets is offering complimentary gift-wrapping to customers Saturday and Sunday through Dec. 23, as long as the guest spends a minimum of $10 at the restaurant. Antioniello explains that even though it’s a smaller scale holiday promotion, it’s “a lot of fun too.”

“It was born out of a couple things,” Antioniello tells Promo Power. One of those things, he says, was men not being proficient at wrapping presents.  Therefore, they can come to get their wives' or girlfriends' gifts wrapped and “enjoy a cocktail or beer and get some food.”

When planning a promotion like this, “the hardest part is getting feedback from employees and customers,” but the consensus from both was overwhelmingly in the favor of doing the promotion, he said.

Wickets will supply the wrapping paper, bows and decorative accouterments and students from the local high school, where one of his partners’ daughters goes to school, will be volunteering to warp presents. “We just want to make (the guests) feel like they can come have a drink and something to eat, and while they’re doing that, their presents will get wrapped, and they’re still be able to enjoy themselves.”

It’s a win-win, he says, because “you get sales from people coming in,” and “you feel like you’re doing (your guests) a favor.” Most of the time, the patrons that take advantage of the gift wrapping are regulars at the bar so it makes it even more rewarding. And with the only monetary expense, “It’s a low risk, big reward-type of promotion,” he said.


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