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Promo Power

Getting a Handle on Movember

November 21, 2012 By: Alissa Ponchione


If you’re the premier mustache bar in Austin, Texas, taking part in Movember, the month long event that involves growing mustaches to raise awareness for prostate cancer, seems like a no-brainer, which is why HandleBar is filling its calendar with mustache-centric promos all month.

From enticing its male guests to get involved by growing their own facial hair to getting Cy Young winner Rollie Fingers and his famous mustache to “sign baseballs, take pictures and hang out,” explains Brett Vance, co-owner of the bar, which is making Movember a month to remember.

Coupled with the promotions are cocktail specials that are especially Movember related, including the Mustache-rac, a play on the Sazerac and the Paul Bunyan, which is similar to an Old-Fashioned.

These promotions, which also give part of the proceeds to Movember.com, are combined with the “Shave the Date” promotion, which invited men who wanted to participate in the month by having them shave on the first of the November. From then, they’re invited back every Thursday to take pictures of their mustache growth. “At the end of the month, they come back for a big party,” Vance says.

Awards will be handed out for a variety of categories including creepiest mustache, best effort and best female fake mustache, he adds.

But the cause also hits close to home. One of the fathers of a HandleBar investors has prostate cancer, and he has promised that whoever makes the largest donation for the cause will be able to shave off the investor's mustache, explains Vance.

What’s more, the bartenders—all with mustaches—will be posing and selling HandleBar calendars, which are “like a Hooters calendar but funnier,” Vance says. Part of the proceeds from the sale will go to Movember.com, as well.

Vance says that the employees already started growing mustaches last year for Movember,  then the bar concept came along--it opened in April--and the staff already had their mustaches, so it made sense to put the facial hair to good use. “It’s one of those things we started to participate in and wanted to bring awareness to a good cause”, he says.

“I think people come out and have fun no matter what,” Vance says. “I think partnering with a charity definitely helps grow their mustache out per se.”


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