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Promo Power

Fourth of July Promos We Love

June 29, 2011 By: Alissa Ponchione


The Fourth of July is right around the corner, and as people prepare to celebrate the patriotic holiday with barbecues and fireworks, you also should be preparing your own special promo for Independence Day. Make your bar or club a noted annual hotspot, and you’ll reap the reward for years to come. Here are a few bars, clubs and lounges that are making America No. 1 in every way this Fourth of July weekend.

Paul Van dykWhile on The Strip this holiday weekend, there are myraid things to do. Check out Paul van Dyk at Haze Nightclub at Aria on July 3 at 10:30 p.m.; tickets for the event are $50. For daytime parties, look no further than Palms Pool & Bungalows at Palms Casino Resort on July 1, where guests can see DJ Lisa Pittman perform for $20 each. On July 2, DJ Calvin Harris will be spinning at Encore Beach Club at Encore (tickets are $30 to $40); the next day, Kaskade will perform. Former 98 Degrees frontman Nick Lachey will be the special guest at TAO Beach at Venetian on July 3 while Marquee Dayclub at The Cosmopolitan will be featuring Fatboy Slim on the same day. On the Fourth, spend the day at Encore Beach Club with DJ Afrojack for $40/$100.


Chicago is pulling out all the stops with a series of events for the holiday weekend. Guests at Castaways Bar & Grill, located on North Avenue Beach, can enjoy drinks and burgers while listening to live music from DJ Jem on Sunday evening and/or SunFallen on July 4.


Chicago q’s "Barbecue and Limeade on the Patio" will feature a custom-built white picket fence, and the flowers surrounding the patio will add to the at-home barbecue ambiance. Guests can enjoy housemade Vodka Lemonade with specialty fare including Kobe Beef Ribs, “Competition” Baby Back Ribs and House-Smoke Half Chicken, all prepared by Chef/Partner Lee Ann Whippen. The event is first come, first serve.


The nation’s capital knows how to do Independence Day right, so spend Fourth of July weekend at Washington, D.C.'s Capitol Skyline Hotel AdultSwim Pool Party hosted by Liquid Lifesyle. From 11 a.m. to 6 p.m. on July 3, guests can enjoy barbecue brunch and drink specials, as well as live music by DJ Moh Ducis. Admission is free for women until 1 p.m. with a reservation; otherwise it’s $20.

Capitol Skyline Hotel


mad46Rooftop lounge mad46 at the Roosevelt Hotel in New York City is kicking off the holiday weekend with a party on July 1 from 3 p.m. to 12 a.m., where guests will be offered hot dogs and hamburgers, festive giveaways, themed cocktails, such as the Absolute American, Lady Liberty and Firework, as well as Sam Adams and Sam Summer beers. Bottles for bottle service will be served with red, white and blue sparklers, and admission is free for everyone.


OfrendaBefore you go watch fireworks, stop by Ofrenda, the cantina-themed hotspot in Manhattan's West Village, and order up the Raizul Firecracker created by Ofrenda’s Owner/Mixologist Jorge Guzman.

2 ounces Riazul Silver
2 ounces fresh-squeezed orange juice
½ ounce homemade grenadine* (or subsitute with Rose’s Grenadine)
1 tablespoon 80 proof mescal (optional)

Combine Riazul Silver tequila in a Collins glass with ice, and top with fresh-squeezed orange juice. Pour grenadine down side of the glass while tilting it, so it sinks straight to the bottom and only rises slightly. Top off with 80 proof mescal, pouring it across the back of a spoon that’s touching the inside of the glass. Let the mescal trickle slowly down the side of the glass until it forms a “float” over the drink. Garnish with an orange wheel.

*Homemade grenadine
1 32-ounce bottle of POM pomegranate juice
2 cups of sugar

Bring pomegranate juice to a boil. Lower heat and simmer for 10 minutes until it reduces by half. Add sugar and allow to dissolve, then chill.
 


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