Triple Crown: NCB Parties at Haze, Pure & MarqueeMarch 17, 2011 By: Donna Hood Crecca
Nightclub pros work hard, no doubt about that. When they come to Vegas for the Nightclub & Bar Show, the tradition is that they party hard, as well. This year, they did so in high style as three of Sin City’s top clubs rolled out the proverbial red carpet to welcome the industry and celebrate right alongside them.
The nighttime festivities kicked off Monday night at Haze, winner of the 2011 Las Vegas New Club of the Year in the Nightclub & Bar Awards. The 10 massive moveable screens at the tricked out venue, located in Aria Resort and Casino, were awash in teaser footage from "Bar Rescue," the reality show soon to hit Spike TV and starring NCB President Jon Taffer.
Also making a major splash was Mike “The Situation” Sorrentino, as he joined the fray representing Devotion Vodka, a sponsor of the event. While he didn’t bare his abs – much to the disappointment of the ladies in the crowd – he did jump up to the DJ booth and whip the crowd into a fist-pumping frenzy. Haze verges on sensory overload with its multi-media motif, moving trusses above the dancefloor and state-of-the-art sound system. Watching the action from our table above the dancefloor was like having a front row seat at a 3-D movie – all sound and lights and energy. Mesmerizing, for sure.
Pure hosted Tuesday evening’s bash, and the NCB crowd mobbed the iconic place, including the upstairs Terrace, where the view of the Strip was stellar. Great to be outside after such a long, cold winter for many of us!
It was also great to see the club jumping and know that it’s thriving under Angel Management Group’s leadership. AMG’s Derek Silberstein stopped by our table to say hello and welcome the NCB team. Sponsors Absolut, Beam and MillerCoors kept the energy high throughout the night, and NCBers kept going ‘till the wee hours of the morning. Pure remains sleek, sophisticated and sexy…
Finally, the newest gem on the Vegas nightlife scene brought it all home for the Top 100 DJ Spin Off party. Marquee at The Cosmopolitan played host to the Top 100 honorees, and sponsors Tito's Handmade Vodka, MillerCoors and Rums of Puerto Rico helped set the stage for a stellar celebration.
And stellar it was. When the doors opened, the Top 100 revelers flowed into the 60,000-square-foot space, spreading out through the main room, where the raised DJ booth reigns over the dancefloor ringed by multiple levels of tables. No matter where you sit or stand, the view is great; you don't observe the party, you are immersed in it completely. Since the night was beautiful, however, and we'd all spent the day inside the Las Vegas Convention Center at the Nightclub & Bar Show, we quickly took advantage of the sumptuous outdoor area. Surrounded by cabanas with private pools and three-story suites, the pool and patio area affords a sleek and sophisticated respite from the frenzy of the Strip, and a crowd quickly formed out there to get the party started.
Back inside, the event featured a DJ Spin-off, and six talents rotated on and off the table throughout the night: Avicii, Jason Lema, Mike Remedy, Tina T, Lisa Pitman and Dig Dug. By turns, they took the room from grooving and moving in the early evening to a trancelike state in the early hours of the morning. The dancefloor was packed all night, a swarm of thumping revelers moving in time with the music and taking their lead from the go-go dancers housed above the DJ in mirror-lined boxes.
Throughout the night, I saw many Top 100 operators partying and congratulating one another -- Eddie Dean of Pacha NYC, Greg and Ron Newman of Sharkeez, the team from Club 152 in Memphis, among others. By the time I left at 3:00 a.m., the crowds at the tables had thinned, but only slightly, and the dancefloor was still humming and moving.
Hats off to Jason Strauss and partner Noah Tepperberg and the team at Marquee for giving the Top 100 honorees their due -- a night to celebrate their success in style. Based on the evening and the crack operations team and great hospitality, it's safe to say Marquee Las Vegas will be among the 2012 Top 100 celebrants!