EMM Group Overhauls MePa Space TenjuneMarch 3, 2011 By: Sean Evans
Gone are the newspaper clippings from the gossip pages in the entryway, absent is the sign “I hate models” and missing are many of the other tiny flourishes, which revelers chuckled at during their Tenjune experiences for the last four and a half years. Their removal occurred during the $400,000 facelift at Meatpacking district hybrid club/lounge and in their place, EMM Group (Eugene Remm, Michael Hirtenstein and Mark Birnbaum) has deployed a number of elements that will leave guests’ mouths slightly agape – in the good way.
Tenjune, which first opened in September of 2006, once again tapped Manhattan-based design studio ICRAVE, the original designers of the subterranean venue, for the redesign. Construction took place over the last two months and culminated in a kickoff bash on February 28 with a performance by rapper Fabolous, but famous faces in the swank space aren’t anything new; boldfacers have been spotted cavorting there regularly. The rest of the establishment, however, is decidedly new.
The fundamental layout of the club hasn’t changed; it’s still a horseshoe, but the walls wrap around the dance floor and now feature illuminated light boxes with imagery of semi-naked women, lions, gorillas, skeletons and hot air balloons – an eclectic mix of imagery, which somehow plays well together. An LED lighting system, via hanging panels from the ceiling, can be programmed to display everything from graphic images to mood lighting onto the dance floor. And that’s just the main room.
The bar area now sits beneath a mammoth arch and has a wooden ceiling, which ripples across and spills out above the dance floor. Many ladies seem to enjoy the giant mirror directly across from the bar that, as one blogger recently put it, allows femmes to check themselves out while they sip.
The final room, formerly the Purple Room, is now dubbed the Marble Lounge, and the goal in here is to combine luxury and intimacy. There’s illuminated graphic wallpaper affixed above the room’s fireplace, and the room is a nice alternative to the often-packed dance floor in the horseshoe area.
As for the financing, co-owner Remm told the Wall Street Journal the original investors “have been paid back 400%. If someone invested in Tenjune, they are very happy people.” If their track record – which puts annual gross in the $5-$10 million range - is any indication, new investors should be equally pleased.