Cain at the Cove Celebrates Four YearsNovember 23, 2011 By: Sean Evans
Paradise Island in Nassau, Bahamas, is aptly named. A true isle oasis with picturesque white sandy beaches, lapping green waves and billowing palm trees, it's also home to the Atlantis Resort. This sprawling mega resort complex, courtesy of Sol Kerzner, features multiple distinct hotel towers on the property, including the Cove. Nestled at the base of the Cove lies Cain at the Cove, a daylife venue dedicated to all things luxurious and beautiful, much like the scenic backdrop of the ocean it rests in front of.
At 35,000 square feet, Cain at the Cove has plenty of room for its three pools, two hot tubs, 20 cabanas and 11 daybeds, as well as a plethora of chaise lounges, tables, two bars and a section of table gaming, if you’re so inclined to try your luck while sunning yourself. The venue is the brainchild of Jamie Mulholland, a New York City club titan who used to operate Cain as a lucrative nightclub on West 27th Street back when it was known as Club Row. Mulholland’s next ventures, GoldBar and The Surf Lodge out in Montauk, were equally successful, but for the past four years, Mulholland has been content to shuttle between NYC and Nassau to personally oversee his beachside venue's growth.
He’s marketed it well, in conjunction with the Cove (billed as the younger hotel within the Atlantis community). “We use social media, database outreach in New York, Montreal, Miami and some other parts of Europe,” Mulholland shares, adding they had a particularly big push when it first opened and continue to do special events every three months to help people see what’s going on there.
The bulk of the fetes are DJ-driven (Mulholland tapped DJ Cassidy and Parisian spinner Stan Courtois for the four-year anniversary) and feature big-spending clients jetting in from points across the globe. Accompanying these whales are some stunning ladies, and it’s rather hard to gaze around the pool and not have your eye fall upon some goddess of a woman who could’ve just stepped off the page of any elite magazine. The vast majority of the beauties present are there organically, though Mulholland does acknowledge a few are there on his behalf, operating as part of a small, but effective, image team.
“I spent about five months in Miami seeing which image teams worked best,” he says. “And which were just ineffective.” Image teams, as Mulholland explains it, are “not just about beautiful women coming to Cain. It’s more than, ‘Let’s get a bunch of hot girls at our party!’ We select the women we use because they understand they have to interact with clients and be friendly and keep the energy level high all day. I tested a few teams who had beautiful working models, but they were dull and had zero interest in talking to anyone. Someone would say hello, and the girls would ignore him. That’s not what we wanted at all.”
The image team for the anniversary was a home run. A gaggle of 15 stunning lasses occupied the cluster of daybeds floating in the middle of the main pool and didn’t stop dancing for once second. They pulled a few big spenders into the water over to join them and, at one point, nearly all who were surrounding them had the sticky remains of tequila in their navel because the body shots were flowing faster than the servers could bring the bottles of agave, all of which hyped up the rest of the party. Behind the DJ booth, a dozen revelers from Texas started an impromptu dance circle, cheering each other on as they shimmied into the twilight.
The nice thing about Cain at the Cove versus Cain in NYC is Mulholland doesn’t have to worry as much about updating the physical product. “Here, it’s very different,” he says sitting in one of his cabanas. “It’s not like a brand in NYC which has to cater to a fickle NYC crowd, always seeking what’s new and next. It’s tough to beat what we have here at the Cove. How could you ever get sick of staring at that?” he asks, hand gesturing to the ocean a mere 20 feet from the cabana’s back door.
To sit where Mulholland does and enjoy the same view is relatively cheap, considering competing daylife options. The cabana cost is $750, with an additional $500 minimum food-and-beverage spend. For that price, you get a lavish teak structure, complete with your own bathroom, marble counters and accents, fridges, flat screens, a dining table in the front (facing the pool) and chaise lounges in the sand in the back (facing the ocean).
You also get your own butler and backserver, who will literally leap to accommodate any whim you have.
“All the staff are handpicked by us for their warmth of service,” Mulholland shares. “They share our viewpoint that we’re here to serve, considering we’re in the hospitality business.”
As a result, Cain the Cove was rated No. 1 on the JD Power list for service on the property.
Perhaps the biggest point of differentiation for Cain at the Cove vs. other beachside resort venues is that “other venues have nothing permanent about them. They could be picked up and transplanted to any other beach,” Mulholland muses. “We were built into this oceanic cove and everything within the venue, design wise, originated from there.”
It’s something his clients do notice and appreciate. As one gorgeous girl in the teensiest of bikinis flitted by, one of Mulholland’s bigger clients asked her what she thought of the bash, beyond in full swing at that point. “I’m never leaving,” she cooed. “I just found heaven on Earth.”